Since 1994, Sony has been creating history in the electronics market in India. The brand always comes up with innovative and technologically advanced electronic gadgets, and one such example is the sony smart tv.
- Competition
As a leading brand, Sony is the most recommended one. They try to capture more customers by providing unique products to their existing customers. Customer referral is one of the most powerful marketing tools.
- Product variety
If you are looking for a 40 inch led tv you have Sony Bravia. This is one of the top-selling smart TVs in India. There are numerous varieties and features available within the Sony Bravia models.
- Value-for-money product strategy
In a survey, 87% of customers have stated that their Sony smart TV lasted more than seven years. This is indeed a historical phenomenon in the smart tv industry. Smart TVs usually don't last more than five years in general.
- Extending customer base
The company does not launch a sony smart tv at the lowest prices on the market. Instead, they offer outstanding money outcomes, thus allowing Sony to extend its customer base.
- Smart TVs are cheaper than a PC monitor
Sony has seen a considerable revival in demand after the post-COVID 19 lockdown phase. Products like smart TVs and home audio sales have seen a steep increase as more people are engaged from home using smart TVs as monitors and headphones for office work.
- HD content
Consumers are spending more time watching stuff on television, and the variety of HD material available on OTT platforms has sparked a spike in demand for larger, better televisions. 40 inch led tv are selling seven to ten times more than 32-inch televisions.
- Discounts
They've also boosted the value proposition by repositioning the pricing and offering massive discounts.
- Online presence
Another trend is that individuals are exploring less in stores and completing purchases more rapidly, resulting in a five-fold increase in conversion rate. They have a dedicated website to make people know about the whereabouts of their stores.
- Audio
Dolby sound system in every product of sony led tv has put them ahead of all in the rat race.
- Customer Service Centres
When you purchase a smart TV, always look for reliable customer service centers. Smart products can malfunction often. All you need is an authentic center to repair them soon. Sony has a vast network of service centers covering almost every corner of India, and the service center representatives are prompt and highly customer-friendly.
The Bajaj Finserv EMI Store has a wide variety of smart led TVs. If you want to purchase the best sony smart tv, but are worried about the price of the device, you can now rest easy. Using the Bajaj Finserv EMI Network Card, you can own a new smart tv without paying anything upfront. Instead, you can divide the cost of the new 40 inches led tv into No Cost EMIs and repay the amount in flexible tenors ranging from 3-24 months.
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